Jennifer Whalen Photography publishes an annual 'imagezine', showcasing some of photographer Jennifer Whalen's most inspiring images from the past 12 months and giving existing and potential clients the chance to see what their own wedding could look like through the eyes of this talented and dedicated Minnesota-based artist.
Jennifer takes a unique approach to photography, avoiding the stiffly posed shots that sap the life out of many ceremonies, but also steering clear of unposed action shots. Instead, she looks to capture the spirit of the day, taking in all of the colour of the event and making the most of its geographical surroundings to enhance the effect.
Showing posts with label portfolio. Show all posts
Showing posts with label portfolio. Show all posts
Zealous Good
I replied to a general call for assistance from Zealous Good founder and CEO Brittany Martin Graunke via Twitter - the organisation were readying to launch their new website design, but needed a catchy slogan to place at the top.
The existing headline was "Connecting donations to charities in need.", which sums up exactly what Zealous Good is all about - rather than blindly placing donated items with the charities they support, they are a kind of matchmaking service, deciding exactly which charities would benefit most from a particular item, and making sure that it reaches the best recipient.
However, Zealous Good needed something a bit snappier for their relaunch, so I offered to send over a few suggestions.
Choosing the Best Tagline
Within ten minutes, I had sent three possibilities over to Brittany:
Helping make gifts of the things you give.
This one's not ideal, as it contains the slightly vague word 'things'. However, I felt that it helped to make clear that donations are not just handed over and forgotten about - every item represents a 'gift', in that it is directed towards the most beneficial recipient. In this way, each donation becomes more thoughtful, without needing any extra work on the part of the giver.
Helping your goods to do the most good.
This one's a little wordy, but I wanted something that would play on the idea of 'goods' being material possessions, alongside 'good' as the positive outcome of a donation. In both of the above examples, I wanted to start with a verb - in both cases, 'Helping' - to highlight the role of Zealous Good in achieving the desired positive outcome.
All Give, No Take.
Clearly more of a sales slogan than either of the lines above, I offered this simply for comparison - along with a warning that it could come across as a little impersonal for the type of work Zealous Good are involved in.
The Final Decision
As you can see from the screenshot, Zealous Good eventually decided to go with the slightly altered "Helping your goods do great.", a variation on the second option I'd listed for them.
The final version is snappier than my original idea, but I think it still achieves all of the same ambitions, and I'm delighted that I was able to suggest something that was reflected in the final wording of Zealous Good's website.
It also allowed Zealous Good to differentiate themselves from other organisations that operate in the US with taglines similar to my original suggestion - an important step in making sure the Zealous Good brand is able to develop with the strength and individuality that it deserves.
Zealous Good's site launched in early February and I was equally delighted that Brittany emailed me to let me know - it looks great, and I'm sure it's going to help a lot of deserving causes.
To visit the Zealous Good website, please click here.
The existing headline was "Connecting donations to charities in need.", which sums up exactly what Zealous Good is all about - rather than blindly placing donated items with the charities they support, they are a kind of matchmaking service, deciding exactly which charities would benefit most from a particular item, and making sure that it reaches the best recipient.
However, Zealous Good needed something a bit snappier for their relaunch, so I offered to send over a few suggestions.
Choosing the Best Tagline
Within ten minutes, I had sent three possibilities over to Brittany:Helping make gifts of the things you give.
This one's not ideal, as it contains the slightly vague word 'things'. However, I felt that it helped to make clear that donations are not just handed over and forgotten about - every item represents a 'gift', in that it is directed towards the most beneficial recipient. In this way, each donation becomes more thoughtful, without needing any extra work on the part of the giver.
Helping your goods to do the most good.
This one's a little wordy, but I wanted something that would play on the idea of 'goods' being material possessions, alongside 'good' as the positive outcome of a donation. In both of the above examples, I wanted to start with a verb - in both cases, 'Helping' - to highlight the role of Zealous Good in achieving the desired positive outcome.
All Give, No Take.
Clearly more of a sales slogan than either of the lines above, I offered this simply for comparison - along with a warning that it could come across as a little impersonal for the type of work Zealous Good are involved in.
The Final Decision
As you can see from the screenshot, Zealous Good eventually decided to go with the slightly altered "Helping your goods do great.", a variation on the second option I'd listed for them.
The final version is snappier than my original idea, but I think it still achieves all of the same ambitions, and I'm delighted that I was able to suggest something that was reflected in the final wording of Zealous Good's website.
It also allowed Zealous Good to differentiate themselves from other organisations that operate in the US with taglines similar to my original suggestion - an important step in making sure the Zealous Good brand is able to develop with the strength and individuality that it deserves.
Zealous Good's site launched in early February and I was equally delighted that Brittany emailed me to let me know - it looks great, and I'm sure it's going to help a lot of deserving causes.
To visit the Zealous Good website, please click here.
A Kid's Life
A Kid's Life is the work of Natalie Collard, an internet entrepreneur and mum. Like many modern-day parents, she wanted good-quality, traditional toys, games and nursery furnishings for her offspring, but couldn't find anywhere that sold everything she wanted in one place.
Unlike some other parents, though, Natalie decided to start her own online store, listing only carefully selected products from the best manufacturers - many of whom are artistic individuals, or are UK-based, meaning purchases from A Kid's Life help to keep money within the country's economy and cut down on the carbon footprint associated with importing goods made in the Far East.
I don't have kids of my own, but I do have nephews and nieces, and I fully appreciate the difference it makes when you give a child something they can cherish for years to come - not to mention the fact that sturdy wooden toys and games often survive the kind of rough handling that would smash plastic into a million tiny, sharp pieces.
Unlike some other parents, though, Natalie decided to start her own online store, listing only carefully selected products from the best manufacturers - many of whom are artistic individuals, or are UK-based, meaning purchases from A Kid's Life help to keep money within the country's economy and cut down on the carbon footprint associated with importing goods made in the Far East.
I don't have kids of my own, but I do have nephews and nieces, and I fully appreciate the difference it makes when you give a child something they can cherish for years to come - not to mention the fact that sturdy wooden toys and games often survive the kind of rough handling that would smash plastic into a million tiny, sharp pieces.
Ele Cooper, AboutProperty
Ele Cooper is Content Manager at AboutProperty, a consumer-facing property news website by Square Digital - which is itself a part of the Adfero online news agency.
While my contributions to the site were part of my full-time employment at Adfero, the working relationship was very similar to that I enjoy with my freelance clients, due to the structural separation between Adfero's Editorial operations and its Square Digital sites.
Ele says...
While my contributions to the site were part of my full-time employment at Adfero, the working relationship was very similar to that I enjoy with my freelance clients, due to the structural separation between Adfero's Editorial operations and its Square Digital sites.
Ele says...
"Bob is a pleasure to work with. He always has something positive to say, is bursting with relevant, interesting feature ideas and can be relied upon to turn copy around quickly. I would thoroughly recommend this man!"To learn more, visit AboutProperty or read my features for the site about Bank Holiday DIY and Military Mortgages.
Adfero DirectNews
For those of you who wonder what I've been doing for the past five years, I was a DirectNews Correspondent, Lead Correspondent, Desk Head, News Feed Editor and/or Article Marketing team member at Adfero DirectNews.
I worked at Adfero from September 2006 until June 2011 and it gave me an excellent insight into agency-side online news production. It's easy to forget that unique web content has to be written from scratch to work properly - it may look like a service, but it's really a manufacturing industry.
I worked at Adfero from September 2006 until June 2011 and it gave me an excellent insight into agency-side online news production. It's easy to forget that unique web content has to be written from scratch to work properly - it may look like a service, but it's really a manufacturing industry.
Hot Pink Magazine
Hot Pink Magazine is the online lifestyle publication from toiletries brand Miss Cole, part of the Grace Cole group. Its audience is female, aged from mid-teens to early 20s, and since autumn 2010 I have written a number of features for the magazine.My main written contribution each month is a What's On guide to the latest television, music, cinema and DVD releases - drawing on the information I have access to through my other project, POPSICULTURE. But I've provided other content too, including a behind-the-scenes report from London Fashion Week about a Miss Cole-sponsored catwalk show.
POPSICULTURE
POPSICULTURE is the reviews blog I co-run with Dan Penman. It may look familiar - that's because its design has been so successful, I used a modified version here on Phronesis. It's custom-built (by me) from a three-column, dynamic header and footer layout with fixed-width sidebars.The 'how-to' guide for the layout was HTML - I embedded the necessary Blogger elements into it to power the blog, styled everything with custom CSS and added the dynamic elements, such as a randomly rotating masthead image and all of the auto-updating sidebar contents.
In places it's a bit gimmicky, but mostly it's a fairly clean but content-filled design - to the left, mostly blog-related widgets to access the archive or our main topic labels. To the right, iTunes charts that update with each page refresh, and our latest tweets.
The centre column is obviously the main area for content to appear in, and gives me and Dan an outlet for our views on music, film, games and TV. I can't give any details about the affiliate schemes we're enrolled in, but in terms of site traffic we receive over 5,000 unique hits per month from all over the world and our live blogs tend to do pretty well - the Eurovision entry pictured above got views from the US, Germany and Australia as well as a number of UK locations on the night and we tend to pick up Twitter followers while live-blogging as well.
