Some of my biggest clients are agencies, and while it's always good to see them happy with their content, it's even better to see them nominated for awards.
I'm not claiming to have single-handedly gained anybody an award nomination, but I'll be using this page to keep track of who's picked up a nomination - or even outright won an award - while I've been providing them with content.
Showing posts with label about. Show all posts
Showing posts with label about. Show all posts
Fragment Core - the Phronesis typeface
The logo you see at the top of the Phronesis blog is rendered in Fragment Core, a wonderful font from sugargliderz.
It's free, which is always a good start, and fits the Phronesis concept perfectly.
NB You may want to read this post with one eye on the Fonts.com 'anatomy of a character' glossary.
It's free, which is always a good start, and fits the Phronesis concept perfectly.
NB You may want to read this post with one eye on the Fonts.com 'anatomy of a character' glossary.
About Phronesis
Aristotle was a big fan of phronesis, apparently. Along with sophia, it's one of the two 'intellectual virtues'. But whereas sophia is about understanding the way the world is, phronesis is about enhancing the world.
To me, it means doing the right thing, at the right time, in the right way. There's no point having a purely Flash-based website if Google only crawls plain text. There's no point targeting the keywords 'spring' and 'summer' in winter, unless you're in an industry that sells ahead of time - like clothing, or holidays.
In terms of copywriting, it's more than just understanding your industry and the web. Your site can top every SERP you choose, but that doesn't mean any of your visitors will convert into sales.
Your copy needs to be:
How do we achieve those last two? Well, I'm a fan of consumer psychology. The kind of thought processes advertisers put in before launching a new campaign.
Put very simply, your copy needs to be positive - whatever industry you're in (cancer and debt can be particularly challenging) - and lead the reader into the state of mind where buying from you will support that positive feeling.
Charities do this by making you feel good about helping others. Most brands used to do it by making their product seem luxurious or indulgent. These days it's often just a case of whose ad is 'funniest' or most original.
Online your options are limited, so it's even more important to get it right. You've got very few words to get the reader hooked and even fewer to convert them into a sale. Trust it to someone with the experience and prudence to make every word count.
To me, it means doing the right thing, at the right time, in the right way. There's no point having a purely Flash-based website if Google only crawls plain text. There's no point targeting the keywords 'spring' and 'summer' in winter, unless you're in an industry that sells ahead of time - like clothing, or holidays.
In terms of copywriting, it's more than just understanding your industry and the web. Your site can top every SERP you choose, but that doesn't mean any of your visitors will convert into sales.
Your copy needs to be:
- search-visible
- grammatically correct
- engaging
- enticing
How do we achieve those last two? Well, I'm a fan of consumer psychology. The kind of thought processes advertisers put in before launching a new campaign.
Put very simply, your copy needs to be positive - whatever industry you're in (cancer and debt can be particularly challenging) - and lead the reader into the state of mind where buying from you will support that positive feeling.
Charities do this by making you feel good about helping others. Most brands used to do it by making their product seem luxurious or indulgent. These days it's often just a case of whose ad is 'funniest' or most original.
Online your options are limited, so it's even more important to get it right. You've got very few words to get the reader hooked and even fewer to convert them into a sale. Trust it to someone with the experience and prudence to make every word count.
About Me
I am Bob 'Bobble' Bardsley, I was born in 1983 and I've been typing since about 1985. By 1986 I could hand write, too, as computers weren't everywhere back then.
Since then I've learned the English language from every angle - I've studied its building blocks at the phoneme, morpheme and syllable level, how they go together as words, sentences and paragraphs, and how we turn those into meaning when we read.
I know what makes people tick - how language can influence the decisions they make, and the sentence structures that make them particularly susceptible to suggestion. I read the Journal of Consumer Psychology for fun.
My first website launched in 1998 and I've worked as a professional copywriter - both freelance and in an agency setting - since 2006. Clients ask for me by name and my satisfaction rating is near-perfect.
On a personal level, I'm committed to the task in hand and more than ready to adapt to meet the specific needs of my client. I'll make suggestions, too, if I think there's a better way of doing something - and I take criticism well.
Since then I've learned the English language from every angle - I've studied its building blocks at the phoneme, morpheme and syllable level, how they go together as words, sentences and paragraphs, and how we turn those into meaning when we read.
I know what makes people tick - how language can influence the decisions they make, and the sentence structures that make them particularly susceptible to suggestion. I read the Journal of Consumer Psychology for fun.
My first website launched in 1998 and I've worked as a professional copywriter - both freelance and in an agency setting - since 2006. Clients ask for me by name and my satisfaction rating is near-perfect.
On a personal level, I'm committed to the task in hand and more than ready to adapt to meet the specific needs of my client. I'll make suggestions, too, if I think there's a better way of doing something - and I take criticism well.
