It's a simple enough retweet-based prize draw:
RT & Follow @Poundland + #PoundlandNYE if you want to #win a NYE hamper with plates, wigs, cutlery & more! t&c > http://t.co/NU8QdVmnpA
— Poundland (@Poundland) December 19, 2014
...and if you follow the link to the Terms & Conditions, you can see exactly what's in the hamper. It's brilliant.
- one pack of 30 half pint plastic tumblers
- one pack of 20 large tumblers
- one 50g colour hair spray
- one pack of 8 plastic cocktail glasses
- one pack of 80 white napkins
- one pack of 30 white paper party plates
- one pack of 18 silver paper party plates
- one pack of 250 straws
- one pack of 40 colourful disposable shot glasses
- one pack of 40 clear disposable shot glasses
- one inflatable guitar
- one inflatable microphone
- one pack of 50 balloons
- one pack of 18 silver plastic cutlery set
- one pack of 80 white disposable cutlery set
- 6 packs of 100 cocktail sticks
- one curly wig
- one straight wig
I'm not too sure who would need 600 cocktail sticks, but I suppose it depends how many pickled onions you plan to put on sticks.
The thing is, assuming all of these are Poundland products, that's a total prize value of £23. At retail price, not cost price.
I'm not dissing the competition at all, I've retweeted and followed Poundland and I'll be delighted if I win - I just think it's a genius prize.
The tweet cost them nothing (well, assuming they didn't hire a social media exec especially for this) and the prize can't have cost much more than £10 max at cost price.
As I write this - less than 15 minutes after they tweeted it - it's been RT'd 50 times and favorited by 8 people too, and at least some of those (including me) will have followed Poundland on Twitter as a result of the tweet.
No doubt the retweets and follows will continue to grow - how many would you need to make it worth £10 for a tweet?
Wish me luck, I really want those wigs.
